Mi Gente hitmaker J Balvin has been unveiled as the new Cheetos ambassador, fronting the Deja tu Huella campaign, which aims to inspire the next generation of Latino talent.

The Colombian singer commented 'When you vibe with what you are passionate about, you inevitably leave a positive mark in the world, whether you are a doctor, teacher, scientist or singer. Therefore, I am happy about Deja Tu Huella with Cheetos, a campaign that will donate $25k worth of scholarships'.